VeronicaMartínez
Product Design · Research
10+
years across SaaS, fintech, health & AI products
3
design teams built and led from the ground up
MIT · Google · NN/g
certified in AI product design & UX management
What I canhelp you with
Product Strategy
Define clear product visions and roadmaps that align business goals with user needs, from discovery to launch.
User Experience Design
Create intuitive interfaces and seamless user journeys, building scalable design systems that ensure consistency.
Research & Facilitation
Lead discovery sessions and design workshops to uncover insights, validate concepts, and drive cross-functional collaboration.
Design Systems & AI Products
Build reusable components and standards that scale, while shaping user-first experiences for AI and data-heavy products.
Cases
Problemssolved
Case 01 · B2B SaaS
ProMark Design System
Built the company's first UX practice and design system from scratch, scaling a flagship product across the Nordics and the UK.
Case 02 · B2B / B2C
Google Cloud Certification Platform
Turned spreadsheets and a 30% adoption tool into a validated MVP, through a Google Design Sprint and workshops across four countries.
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